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Conference Programme

This year's exciting Conference Programme brings together some of the industries best speakers and thought leaders to discuss the latest trends in the in-store design and marketing industry.

Take a look at the programme below to see which sessions would best suit you, there are a mixture of free keynotes, conferences and masterclasses - all of which must be booked in advance to avoid disappointment!

Hurry book now and save £10 per session. Spaces are limited at all of the sessions

Day 1: May 20 2008
10.30-11.30	K1: 10.30-11.30: Opening Keynote Address: The Future of Global Retail Martin Beaumont, Chair, Skillsmart Retail and Former Group Chief Executive of The Co-operative Group Show/Hide Details New shops, trends and opportunities – what’s next in Europe and further a field? Striking a balance between maintaining brand consistency and appealing to different customer profiles in new markets Strategies for seizing new opportunities at home and abroad No. tickets (Free)
Stream 1: Category Management and Marketing
12.00-12.45	A1: 12.00-12.45: Best Practice for Driving Forward Retailer/Manufacturer Relationships Helen Roberts, Retail Research Director, Gfk NOP Simon Duffy, Founder, Bulldog Show/Hide Details Understanding what Retailers are Looking for to Align Interests and Maximise ROI Understanding what retailers expect of manufacturers and the service levels they require The customer perspective of the shopping experience - how it is a mix of both retailer and product and how the two parts of the chain need to work closely together to understand their shared customers Getting to grips with the various metrics that manufacturers should think about and gauging their relative importance Achieving Stand-Out and Visibility in A Crowded Retail Environment Understanding category conventions and potential hurdles Branding strategies to deliver strong point of sale communication Gaining store buy in for innovative branding and merchandising strategies No. tickets (£35)
Stream 2: Visual Merchandising and Design
14.00-14.45	A2: 14.00-14.45: Visual Merchandising and Display Claire Arnold, Research Director, TNS Stephen Hill, Global Visual Director, Esprit Show/Hide Details Using Visual Merchandising & Window Displays as a Tool to Increase Footfall, Maximise Customer Engagement and Drive Purchasing Decisions Using shopper feedback to continually keep abreast of merchandising tools that maximise customer appeal Evaluating the impact of window displays to generate footfall and drive purchasing decisions Evaluating how shoppers engage with different fixtures and displays to identify key drivers for quick, decisive purchasing Maximising Stand-Out from the Clutter of Overcrowded Fixtures and Spaces Using architectural containers and store layout to optimise product presentation Maximising display to enhance product presentation and grab shopper attention! Using promotional display to increase footfall and maximise ROI No. tickets (£35)
Stream 3: Masterclass
15.00-15.45	A3: 15.00-15.45: Masterclass: Understanding Shopping Behaviour Show/Hide Details Maximising Visual Merchandising Techniques to Drive Customer Purchasing Behaviour How customers make decisions in the store environment using visual cues and how product selection is made easy by better VM Identifying new VM trends to discover how customers are engaging with the retail environment and making purchasing decisions. Measuring and interpreting results to enhance the customer experience No. tickets (£35)
Day 2: Wednesday May 21 2008
10.30-11.30	K2: 10.30-11.30: Keynote Address: Using your Brand to Generate an Emotional Response from your Customer to Gain the Competitive Edge! Andrew Bienkowski, Vice-President of Global Brands, Kimberly-Clark Show/Hide Details Understanding how customers interact with brands to forge an emotional relationship with your target audience Enhancing your brand profile in a climate of widening consumer choice Strategies for remaining ahead of you competition No. tickets (Free)
Stream 1: Visual Merchandising and Design
12.00-12.45	B1: 12.00-12.45: In-Store Design Gary Hockey-Morley, Marketing Director, Post Office Crispin Reed, Managing Director, Brandhouse Show/Hide Details Employing Retail Design that Increases Footfall and ROI Using clever and creative in-store design to increase footfall? Can in-store planning and layout directly impact the bottom line? Does one size fit all and can you apply universal standards in some cases? Enriching the customer journey in-store – creativity vs. practical design and understanding the space restrictions Marrying together creativity and well-executed layout to create a journey that is interesting and provides ease of access Creating Compelling and Practical Design Solutions that Maximise Impact and Compliance Balancing displays that are easy for staff to install and operate whilst maintaining effectiveness and maximising impact Understanding the ways to create easy to use displays at a minimal cost No. tickets (£35)
Stream 2: Category Management and Marketing
14.00-14.45	B2: 14.00-14.45: Category Management and Space Planning Kay McCarthy, Founder & MD, MCCP & Vice Chairperson, Irish Marketing Society Show/Hide Details The Retailer Perspective - key strategies for optimising space and range planning What do retailers look for when implementing product categories? What role does retail space and consumer trends play in the battle for products to make it to the shop floor? Determining the right space for the right range to increase bottom line Working with suppliers to win your share of the profit The Manufacturers Perspective – identifying the latest opportunities to boost sales and category growth Identify opportunities to boost category sales and profits through increased shopper knowledge…and using this information to enhance relationships with retailers Aligning knowledge of shopper behaviour with category development strategies to ensure that you continually meet and exceed customer needs and changing demands Using in-store space to ensure maximum ROI – lessons to learn No. tickets (£35)
Stream 3: Masterclass
15.00-15.45	B3: 15.00-15.45: Brand Engagement and Marketing Masterclass Ben Taylor, Retail Media Planning Controller, dunnhumby Show/Hide Details Harnessing Shopper Insight to Maximise Brand Engagement Assessing the relationship between packaging, merchandising, marketing and promotional strategies to maximise the impact of your brand in-store Harnessing shopper insight to maximise brand engagement Brand engagement from a local to global scale – satisfying diverse demographics to extend your brand whilst remaining true to your core brand values No. tickets (£35)
Day 3: Thursday May 22 2008
10.30-11.30	K3: 10.30-11.30: Keynote Address: CSR and the Future Impact on the In-Store Environment Michael Farley, Founding Chair POPAI Australia & NZ Sustainability Committee. Show/Hide Details How a sustainability vision �to do the right thing in the in-store environment� is supported by over 50 leading retailers, brands, producer suppliers and other related trade associations in Australia & NZ How the POPAI Sustainability Committee in Australia & NZ was formed . Engaging Deloitte Corporate Responsibility Practice to partner with POPAI The vision, the objectives, the actions and the outcomes Reasons retailers, brands, producer suppliers and other trade associations became actively involved Learning's with examples of �best practice� presented by David Evans Creation of POPAI Environmental Policy for Australia & NZ POPAI/Deloitte Sustainability Workshop outcomes and actions Foundations for sub committees to take the initiative forward. Vision of forming a POPAI Sustainability Committee in the UK & Ireland and 20 other POPAI chapters around the world for knowledge sharing No. tickets (Free)
Stream 1: Category Management and Marketing
12.00-12.45	C1: 12.00-12.45: In-Store Promotions and Interactive Campaigns Nick Widdowson, Merchandising Manager, Unilever Helen Bridgett, Head of Sales and Planning, Co-op Show/Hide Details Optimising Communication and Co-operation to Maximise ROI Gaining retailer buy-in for your promotional campaigns– things you need to know about retailer objectives to gain initial buy in and avoid rejection Looking at long term strategies for working together to ensure category growth Understanding POP effectiveness through the development of advanced measurement techniques Understand how shoppers behave at the fixture and how POP effectiveness can be determined Understand what insights brands can bring in the development of POP strategies What BTL can learn from ATL measurement The future for POP effectiveness measurement No. tickets (£35)
Stream 2: Visual Merchandising and Design
14.00-14.45	C2: 14.00-14.45: The Future of In-Store Creativity and Design Iona Carter, Director, Shoppercentric Show/Hide Details Using shopper insight to influence and inform store design and merchandising How to align retail design with customers� journeys in order to create a more engaging experience Future trends & opportunities in store No. tickets (£35)
Stream 3: Masterclass
15.00-15.45	C3: 15.00-15.45: Integrating Online and In-Store Professor Jeremy Baker, Broadcaster and Lecturer in Marketing, London Metropolitan University Show/Hide Details Understanding how to create an online proposition that is a true reflection of your in-store environment – the challenges and opportunities Assessing the impact of creating a compelling online proposition – how can online be harnessed to drive sales and growth? Creating a dynamic relationship between online and in-store – using promotions and incentives to drive people in-store No. tickets (£35)

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Speakers include: