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Digital Media in Retail

In association with POPAI Digital, suppliers of digital media will take to the floor to lead informative and descriptive case study presentations on latest success stories in digital media.

Find out how you can use digital to enhance the visitor experience and increase sales! This is an ideal way to hear about how the latest digital solutions could work for you - bring your questions!

Sessions are free to attend, and take place in the Digital Media Zone next to the In-Store Bar at the right hand side of the Show. You will also be able to meet leading suppliers too with a range of dedicated exhibitors from this sector around the presentation theatre.

Sessions don't need to be booked, but turn up early to avoid disappointment.

The programme is constantly being updated!

Digital Media in Retail Programme

Tuesday
11.30-12.00	D1	POPAI Digital Introduction: Digital Media in Retail at the Point of Decision - Does it work? Speaker: Jason Cremins, Head of POPAI Digital
12.15-12.45	D2	Windows Work Wonders or How to make windows work harder in the high street Speaker: Lloyd Cole, 3M (UK)
		details A perspective on how important shop windows are to a retailer and how new technology can bring this often neglected Point of Sale asset into the 21st century. Includes results from a survey carried out with POPAI that shows how digital signage is connecting with passers by and increasing footfall into stores.
14.00-14.30	D3	Play Radio Case Study: Audio Stickiness Speaker: Marcus Quilter, Play Instore
		details This overview will inform you how a retail soundtrack plays an important role in: The timing of marketing to customers The impact on buying activities Brand reinforcement Increasing Customer Spend Enhancing Staff Productivity Play In-Store will talk about the digital age of interactive radio for business, the history of the Play Radio UK Network and present case history as well as offering delegates the opportunity to sample contemporary in-store radio for themselves.
14.45-15.15	D4	Digital Signage Applications Speaker: Geoff Kington
		details Aspects of digital signage applications in retail environments and technological advances in electronic displays relating to two recent case studies.
Wednesday
11.30-12.00	D5	Total Immersion Case Study: Lego Speaker: Philippe de Passorio, Total Immersion
		details How can you increase your sale in the shop floor by 10% the first month? How can you provide product's information to consumer without hiring more people in the store? Total Immersion developed a technology which is used in main theme park in the world to entertain people. Today, this technology is embedded in kiosk and is used by Lego in order to entertain people in the shop floor. The result overstep our expectation: sales increased about 10% and time spends by vendor to explain the product decreased drastically. Lego forecast to deploy around 1000 kiosk in the main toys stores in Europe before the end of the year. Lego is the first manufacturer in the world which uses this concept today. We would take the opportunity to promote this tool for other companies in the retail market, thanks to the In-Store Show 2008.
12.15-12.45	D6	Digital Signage does not have to cost the earth - choose the right product for the right application Speaker: Chris Bartrum, Display Technology
		details Overview of many of the options in the Digital Signage from the simple low cost to the more complicated total solution packages. BUT clients should NOT be sold a solution that does NOT fit their requirement just because it fits the vendor�s offering. We will cover some of the pitfalls and things to beware when moving to Digital signage, which could prove very useful for new and more experienced Digital signage designers, specifiers and purchasers alike.
14.00-14.30	D7	Point Four Decision VisionCase Study Speaker: Patrick Boden, Managing Director, DecisionVision
		details The driving force bringing Brands & Retailers together through the power of advertising and providing the missing link, Sales Data (via Epos) from advertisements in Retail stores
14.45-15.15	D8	Play Radio Case Study: Audio Stickiness Speaker: Marcus Quilter, Play Instore
		details This overview will inform you how a retail soundtrack plays an important role in: The timing of marketing to customers The impact on buying activities Brand reinforcement Increasing Customer Spend Enhancing Staff Productivity Play In-Store will talk about the digital age of interactive radio for business, the history of the Play Radio UK Network and present case history as well as offering delegates the opportunity to sample contemporary in-store radio for themselves.
Thursday
11.30-12.00	D9	Mood Media Case Study: Visual Media in Retail Speaker: Alan Hall, Mood Media
		details Alan Hall, Retail Manager at Mood Media UK discusses his experience with visual media in retail and will show-case examples of brands who understand the benefits of a visual identity. He will point out some of the pitfalls to avoid and explain the science behind the Mood approach to digital media and creativity.
14.00-14.30	D10	Two worlds collide - the challenge of seamlessly integrating Digital Media with Traditional Point of Sale Speaker: Jason Cremins, Head of POPAI Digital

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