|
POPAI
POPAI is the only global, not-for-profit, trade association dedicated to serving the interests of all those involved in retail marketing. The organisation works to establish and maintain excellence, raise standards of business practices and provide its' membership with information to ensure its continued position as a vital part of the marketing mix. |
|
POPAIdigital
POPAIdigital is the part of POPAI dedicated to digital media in the retail environment. The group has begun engaging with a wider audience including suppliers, end users, retailers and brands and is committed to delivering meaningful content to members, answering the questions "what is digital media in retail? How can it be used? What are the obstacles to adoption? What are the business models?" |