HRG are well known for creating and implementing successful in-store Point of Purchase solutions for leading brands and retailers. In fact, HRG were voted as the UK's Number 1 Retail Marketing Agency in 2009 by readers of Marketing Week. In addition, they have strong credentials in creating sales promotion campaigns and developing/launching brands through new logo identities, packaging, press advertising and websites.
HRG have won a total of 10 POPAI awards over the last 2 years, topping the leader board last year with 2 Golds, 2 Silvers and 2 Bronze trophies. In addition to these accolades, the agency has gone from strength to strength attracting some major brands to their already impressive client list, including: GSK, Sony, SKY, Warner Brothers, Danone, Crown, Nestle, Magners, BlackBerry, British Gypsum, Weetabix, Scotts and many more.
The foundation of HRG's success is based on a thorough understanding of the brand's target customer and retail environment. Initial research is undertaken by HRG's team of expert account managers to highlight the shopping environment opportunities and in-store/retailer restrictions, review of current activity from competitors and provide a critique of the brand's existing display. The shopper journey is reviewed including an analysis of what practical and emotional drivers trigger the shopper to consider a purchase. We will then create in-store solutions which aim to meet the needs of the shopper and achieve the objectives of the client brief.
HRG employ a very talented, passionate and hardworking team of designers, account managers and project/production managers to offer our clients a very professional, friendly and efficient service.
On their stand this year at in-store 2010, HRG will be exhibiting a selection of their most recent projects, plus one of the agency's creative visualisers will be demonstrating how HRG tackle the design process for its clients, so visitors can see at first hand how an idea comes to life.