Rainbow Productions has over 25 years experience of working with partners in sectors such as retail, leisure and FMCG brands to supply products and services which help these clients to promote themselves to - and appeal even more to - a family audience.
The 2 key services provided by Rainbow Productions are:
1) The design and creation of promotional costume characters and P.O.S. props
2) Over 100 famous children's characters are exclusively represented under licence and available to book through Rainbow Productions; we manage their presence at in-store events etc.
MORE ABOUT OUR SERVICES: 1) DESIGNING AND CREATING BESPOKE COSTUMES AND PROPS
WHAT: Rainbow Productions designs and manufactures high-quality, custom-made costume characters for clients in all sectors. Costumes are commissioned by clients to help represent their brand, or a corporate identity, of for use during a specific campaign in a live retail environment. The result is a cost effective way of achieving eye-catching and interactive branding. Puppets and Props are also designed and created for use as POS sales tools, for example.
WHERE: Promotional costumes can be used in numerous ways, depending upon target audience, venue and campaign objective. Examples include in-store appearances to act as mobile, interactive branding to highlight product listings, boost brand awareness by shoppers, generate added in-store entertainment for families. The branded costumes can also be used at photo calls to encourage media coverage of an event, product launch or store opening.
WHY: Benefits associated with developing your own promotional branded costume character include increased brand recognition and awareness (especially when attending in-store sampling and other promotional activities); providing an enhanced in-store buzz and theatre for shoppers; encouraging increased footfall and dwell-times; and offering an opportunity to develop associated merchandise around the branded character/mascot.
MORE ABOUT OUR SERVICES: 2) PERSONAL APPEARANCES OF LICENSED CHILDREN'S CHARACTERS
WHAT: Rainbow Productions officially represents over 100 famous licensed characters on behalf of rights owners such as Warner Bros., Twentieth Century Fox and the BBC. These characters are supplied to clients as 'Meet and Greet' personal appearances. Some characters can also be booked for mall shows and enhanced activities such as narrations and workshops. Examples of famous characters in our portfolio include Peppa Pig, Fireman Sam, Noddy, Postman Pat and Wallace & Gromit.
When you book a licensed character appearance, this all-inclusive service includes the following:
The official approved licensed character and all royalties due on this personal appearance;
Professionally trained character performers who will bring the character to life during your event;
An experienced Road Manager who will dress the character costume, look after the character and ensure personal appearances run as smooth as possible;
Five character appearances at various intervals throughout the day to fit in with your schedule (4 x 40 minutes and 1 x 30 minutes appearances);
Liaison between our Operations and Events Department and the venue to confirm arrival time, changing room requirements etc.
All accommodation (where applicable), travel costs and other related costs for the event team on the day;
The supply of copyrighted imagery and logos and an approvals service to help you to pre-promote the character appearances;
£5 million public liability insurance for our character performers and Road Managers.
WHERE: Our 100+ licensed characters are exclusively available through Rainbow Productions to book for events in the U.K. We also have the rights to represent a handful of these children's characters for personal appearances in Europe and the Middle East.
WHY: A visit from a famous children's character - especially when pre-advertised using the official copyrighted imagery - offers a relatively low-cost way of attracting increased footfall on the day, alongside other benefits. These benefits include boosting footfall, increasing the family entertainment offered in a retail environment, the character being able to highlight associated merchandise on sale in-store and the famous character helping to attract local and regional press coverage.