After 20 years of business we are a company that offers a diverse & unique range of visual merchandise products & a professional & skilful service. Rare Basic has earned an enviable client base & an excellent reputation. Our main customers include designers, stylists, architects & the UK’s major retail groups.
Recently launching the greenest white LED’s on the market we are at the forefront of technology. Partnering with Abstract AVR has put us in an unrivalled position in the retail lighting sector. The LED’s are specifically designed for the retail setting and are taking the market by storm. The lights are now a dominant feature in many of the flagship stores on Oxford Street while high end jewelers to supermarkets are realising their potential.
Finally Rare Basic’s patented magnIQ, a magnetic wall system, defying gravity by up to 96 kilos is going from strength to strength. New designs, components and finishes mean that this is an evolutionary product that never stays the same.
Added value for our customer was our objective for 2010, we needed to add more services and products to our already popular lines with MagniQ being a strong prospect. However where there are displays there is normally a light and our connection with AVR sparked a business opportunity. Rare Basic had the gateway and AVR needed the route to market, the partnership had all the right hall marks for successful LED lighting venture.
Ever changing and current to the climate our product range is cost effective, eco-friendly and stylish. Our client list is as diverse as our products and their applications leading to an incredibly variable and exciting portfolio of projects.
www.magniq.com & www.rarebasic.com