ZBD is a leader in the design and supply of the next generation of electronic shelf labels (ESL) and associated software solutions for the retail industry.
ZBD's epaper solution removes the need for traditional paper labelling, providing retailers with a cost-effective and efficient way to manage pricing, product and promotional information at the point of purchase.
ZBD’s solution combines high definition zero-powered, bistable LCD displays with a simple two-way communications device that wirelessly updates individual displays, an entire shop floor or an entire retail estate. Retailers are empowered with the ability to change all information at the shelf edges, not just the price - dynamically. ZBD’s solution is multi-functional, resulting in a low total cost of ownership and a tangible return on investment.
ZBD’s electronic shelf labelling solution brings dynamic price and product information to the shelf edge, and overcomes retailer challenges including price compliance, automatic price changes, the elimination of paper labels and associated costs and resource.
Why implement an electronic shelf labelling system?
- Dynamic price, promotion and product information
- Optimise profitability
- Reduce operational cost
- Improve customer experience
- Reduce product wastage
- Ensure pricing compliance
- Consistent brand messaging
- Implement real-time, flexible promotions quickly and easily
- Respond instantly to competitor activity
- Cross-sell and up-sell capability
- Synchronise pricing and promotions with web channels
- No maintenance of paper price tags or sticky paper labels
ZBD’s displays are fully graphical and can be set up to show rich content including any combination of text, images, scannable barcodes and logos. Displays can be set up to show a combination of consumer and staff information including:
Consumer information:
- Detailed product information
- Competitor pricing
- Nutritional information – e.g. ‘health wheels’
- Provenance information
Staff information:
- Planograms
- Merchandising and replenishment instructions
- Real-time stock availability
- Scannable barcodes
The solution is extremely light touch requiring no wires or cable to be installed, making it quick and simple to deploy storewide, with minimal impact upon store operations.
ZBD’s electronic shelf labels enable retailers to save time, money and improve the customer experience and have been implemented by progressive retailers throughout Europe.