In-Store Show Conference Programme 2011

A comparison between retail & above the line media choices

• Audience
• Influence
• Planning tools
• Campaign ROI

What does the retailer look for

• Shopper need
• Shopper value
• Awareness amongst their shoppers
• Activity to drive basket spend

How everyone can win

• Shopper loyalty
• Marketing return – ROI
• Improved relationship
• Long term growth

Presented by:
Alan Meech, Marketing Manager – Media Planning, The cooperative

Phil Burroughes, Commercial Director, RMI

The POPAI awards recognise excellence in the P-O-P market, a market worth in excess of £1bn per annum in the UK and Ireland. The Awards are designed to maximise the importance on in-store promotions and to show the strength of the industry.

Presented by
Phil Day, POPAI

Dr Tom Giessler, Managing Director, STI Group

Karen Battrick and Alison Williams will draw from 30 years of Field Marketing experience and case studies to demonstrate how even successful household brands have dramatically increased sales; including a sales uplift of 280% for a major UK company.

As a multi-disciplined industry, field marketing can overcome that final hurdle, so consumers can buy.

Presented by:
Karen Battrick, Managing Director, fds Fieldforce Marketing
Alison Williams, Chairman, fds Fieldforce Marketing

Darren Turrell will be offering insight on retail environments and debating the following:

Other than the physical store design, what are the other elements required in creating the perfect brand experience?
Why is it so important that new media and multi-sensory tools be designed into the fabric of store designs?
How do you create a story telling, transformational environment?

Presented by:
Darren Turrell, Embryo Studio

Current legal / legislative situation on tobacco retailing and the forecast for UK approach to tobacco retailing in 2015

Presented by:
James Lowman, CEO, Association of Convenience Stores

Presented by:
Peter Ward, Business Development Director, Ejector Calibrated Displays Ltd

Case Study: Thornton's

• Marketing headaches such as rising costs, speed to market and greater complexity cannot be ignored.
• Managing your multichannel marketing workflow has never been so important.
• Imagine having a solution that will drive out time and cost from your current marketing processes.
• A solution that helps you Plan, Create, View, Approve, Purchase and Evaluate smarter, faster than, well…everyone else.
• From ideas to implementation have the control to realise your company’s vision.

Presented by:
Chris Airey, Chief Digital Officer, Bezier

The challenges of launching a healthcare product, creating interest in a low engagement category and creatively bringing to life a new product claim

Presented by:
Lydia Freeman, Shopper Marketing Manager, Glaxo Smith Kline
Louise Williams, Shopper Marketing Manager, Glaxo Smith Kline

Presented by:
Scott Neidhold, Vice President, Global Business Development, STI Group & RockTenn, USA

Former Commercial Director with Scottish & Newcastle International, Graeme Scott-Dodd will be sharing practical FMCG methods to maximise your ROI from retail promotions.  Hear how to link Kantar and Nielsen/IRI data and use unique planning tools to optimise ROI, optimise your promotional plan, add value into a category and measure uplifts (versus costs) from feature and display and increase profits and use brand equity to grow your share and total category value.... plus more.  If you run retail promotions – It’s a ‘Must See!’  He will also be available at stand C228.

Presented by:
Graeme Scott-Dodd, AIM & Fosters

Why the POPAI Sustainability Standard is important to Unilever and how Unilever is working with its suppliers to improve its performance. Plus how P-O-P can be used in-store to change consumer behaviour.

Presented by:
Nick Widdowson, Merchandising Manager UK, Unilever

“What’s in it for the shopper” is the litmus test for successful in-store activation: POP displays must tune in to this mindset in order to engage with shoppers and influence them. Relating to shoppers’ needs is a vital precursor for engaging them with POP mechanics. 

Presented by:
Sharon Hodgson, Research Director, Shopper Centric