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Who’s looking at your POS?
Thursday, June 03, 2010
Line, the UK’s leading supplier of off-shelf promotional merchandising units, will present a fascinating interactive eye tracking demo for visitors to the In-Store Show 2010. This is a unique opportunity to see POS through the shopper’s eyes.
The demo, run by specialist shopper and retail research company SheridanGlobal, will feature its exclusive ShopperView technology. After ‘shopping’ on Line’s stand wearing the special micro camera recording equipment, you’ll be able to review your own footage with an expert who will highlight how this methodology gives valuable insights into shopper behaviour and why this is so important.
What’s more you’ll be able to take away a recording of your own eye tracking footage – with Line’s compliments – so you and your colleagues can see how a shopper-based approach will improve your in-store visibility and presence.
If you’d like to book an appointment in advance – highly recommended – please contact Laura Down on 01634 377590 or at laurad@linepackaging.co.uk
Line (Line Packaging and Display Ltd) Stand number C258
http://www.linepackaging.co.uk/
For further press information contact:
Christine Kane, Campaign PR, 020 8748 8772 or christine.kane@campaignpr.com
