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Digital Retail Marketing is the new Screen Media

Monday, June 14, 2010

At this year’s In-Store show Europe’s leading retail marketing agency abc media will be launching their new company Retail Marketing International. Specialists in digital retail marketing RMI incorporates divisions specialising in in-store TV and radio, digital POS solutions and offer full service solutions in retail media sales, content delivery, project management and campaign analysis. Together with LMG and Saatchi X, RMI will share their insights into how to get the most out of retail marketing at a bespoke seminar to take place on Wednesday 30th June at 10.30am at the open seminar theatre (next to the Popai Digital Store).

Come and join them to hear their views on how retail marketing can offer a deeper understanding and insight into shopper behaviour than more traditional media channels.